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10 Web Design Trends That Will Shape Marketing in 2025

New year, new web design trends! It’s one of our favorite times of the year, when we can dig into the trends and bring fresh ideas to our web design customers. Here’s a look at the trends we’re excited to incorporate into our customers’ websites this year.

1. Go Dark with Dark Mode

Dark mode is an emerging trend that blends digital wellbeing and sleek, modern design. You may have noticed many of your favorite apps and software now offer dark mode, including Microsoft Office. Dark mode flips the contrast of your apps so the background is dark and the text is white. Dark mode can reduce eye strain for users and is a welcome change from the glow of a bright-white screen. It also gives your website a sleek, modern aesthetic that may be perfect for your brand.

2. Adding Movement with Parallax

Parallax is a web design feature that adds movement to your website. In a parallax design, the background image moves more slowly than the text on top of it. It is a useful tool for adding interest to your site, breaking up sections of a web page, or making an infographic more engaging. The Balius Marketing team can help you incorporate parallax into your site this year.

3. Full-Page Headers

Looking for a website homepage that’s more billboard, less brochure? A full-page header may be the perfect fit for your brand. A full-page header is just that—a large image that takes up all the real estate when a user clicks on your website. We can add a bold statement and a button over the image to immediately engage your audience and entice them to keep scrolling.

4. Accessible Design

We’ve noticed more customers are asking for accessible design. This trend gives everyone an engaging and simple user experience when they visit your site, no matter their abilities. Accessible design includes cutting back on elements of your website that may cause eye strain and optimizing colors, page layout, and navigation for low-vision users and others with disabilities. 

5. Bold, Vibrant Colors . . .

As far as color trends go, we’re seeing an exercise in contrasts. On one hand, some brands may go for bold, vibrant colors that create excitement and energy with the strong statement they make. 

6. And Muted, Soft Pastels, Too

On the other hand, other brands are opting for softer, more muted palettes that incorporate neutral tones or pastels. These colors evoke calm and sophistication. Whatever mood you’re trying to set with your color scheme, the Balius team is here to guide you to the color design that works best for your brand.

7. Rise of the AI Chatbots

We could have put AI as a trend we’re watching in web design this year, but it’s such a broad topic we decided to take a closer look at one use of AI: chatbots. Adding a chatbot to your website increases engagement with your brand and moves customers through the sales pipeline faster with less hands-on investment from you. Use a chatbot to help your customers schedule a meeting, request an estimate, or help them find the right product or service. Balius can help you find a chatbot service that pairs well with your brand and your sales process.

8. White Space

White space on your website gives your readers a break to process all the content on your website. Leaving space between sections, breaking longer paragraphs into shorter blurbs, adding more headings, and incorporating lots of imagery and iconography makes it easier for users to interact with your content and find the information they need.

9. Nature-Inspired Design

Soft lines, asymmetrical shapes, and other organic design elements are other hot web design trends this year. Nature-inspired design softens the lines of a boxy website and creates a calming user experience.

10. Mobile-First Design

Ready for your jaw to drop? A whopping 96 percent of global internet users use a mobile device to get online. If your current website is designed primarily for desktop or laptop users, you’re missing a huge opportunity to connect with customers on their phones and tablets. Mobile-first websites prioritize the needs of mobile devices and their users. The Balius Marketing team can create a beautifully functional mobile-first design for your new website. What trends are you interested in using on your new website this year? For more inspiration or to get started on your project, get in touch with the Balius Marketing team

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We hope you’ve enjoyed this dive into the world of marketing and web design. Remember, your online presence is a crucial component of your business success. From crafting compelling content to optimizing your website for search engines, every step counts.

Need help navigating the digital landscape? Balius Marketing is here to guide you. Explore our comprehensive range of services, including:

  • Web Design: Let us create a stunning and user-friendly website that reflects your brand identity. Learn more about our web design services.
  • Content Marketing: Engage your audience with high-quality content that drives results. Discover our content marketing expertise
  • SEO: Boost your search engine rankings and attract more organic traffic. Discover or SEO capabilities.

Don’t hesitate to contact us today for a free consultation. Let’s work together to achieve your online goals!

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