Video marketing is hot, and nowhere is it hotter than on social media. Whether you’re scrolling through Instagram or killing time on TikTok, video marketing dominates social media. Here’s a look at a few of the most popular ways to use video on social media.
Instagram Reels
If your target market is 25 to 34 years old, Instagram is the place to be. Nearly half of Instagram users fall into that age demographic, and they’re hungry for your content.
Reels are short videos (90 seconds or less) that are often set to music. They can include short clips as well as photos. Your Reels appear on your channel as well as in Instagram’s dedicated Reel feed, making Reels a great way for you to find new followers. Instagram prioritizes Reels that include text, camera effects, and filters. Captions with hashtags and on-screen captions boost the chances your Reels will be seen, too.
Whether you’re already on Instagram or new to the platform, getting started with Reels is easy. The app has templates that make it easy to put your Reel together. The templates are populated from Reels you’ve saved and trending Reels so you know your content will be relevant. From there, you can edit the video, add text, draw over the video, and add music or a voiceover.
TikTok Video Marketing
If you’re trying to reach Gen Z, then TikTok is your best option. TikTok is a video sharing app. You won’t find images or text-only posts on TikTok. Instead, you’ll find millions of short-form videos. TikTok is the fastest-growing social media app. More than 60 percent of its users are under the age of 29.
TikTok is known for its powerful, mysteriously accurate algorithm. Its For You tab shows you videos the algorithm thinks you’ll like, and the more you watch, the more videos you’ll see that are similar. Businesses are learning how to use this algorithm to find and build their TikTok audience. Consistent posting will boost the chances that your content gets seen. You can also cross-post your TikTok videos on Facebook, Instagram, and YouTube.
TikTok makes it easy to record and edit videos. Videos on TikTok are 15 seconds, 60 seconds, or 3 minutes long. Like Instagram, TikTok offers templates to speed up the editing process. You can apply filters and add music, text, stickers, voiceovers, and other effects to personalize your video. Add a caption with hashtags to increase the chances of your video showing up in your target audience’s feeds.
The great thing about Instagram Reels and TikTok videos is that they take very little initial investment to get started. Sure, you could incorporate professional video and photography eventually, but you don’t need special equipment to film your first Reel or publish your first TikTok video.
Once you’ve given it a try and think video marketing on social media may be for you, then it’s time to get in touch with Balius. We can help you build out a content calendar that includes your video marketing and help you take your game up a notch with professional photography and videography.
For more information on video marketing or social media marketing, get in touch with the Balius Marketing team.