Want to try out live streaming on social media? Here’s a look at why going live streaming on social media could be good for your business, and how to get started on three of the most popular social platforms.
Why Live Streaming on Social Media?
Live streaming is an easy way to get in front of your target market and build relationships with your customers. It requires no up-front investment except your time (though you may shell out a few bucks for a ring light or a microphone once you decide live streaming is for you). Live streaming helps you get great facetime with the people you want to buy from you.
Live streaming on social media is an easy way to get in front of your target market and build relationships with your customers. It requires no up-front investment except your time (though you may shell out a few bucks for a ring light or a microphone once you decide live streaming on social media is for you). Live streaming on social media helps you get great facetime with the people you want to buy from you.
By leveraging live streaming on social media, you can enhance your brand visibility and engagement. It’s a powerful tool for reaching a wider audience.
Utilizing live streaming on social media can significantly improve your audience interaction rates, leading to better customer relationships.
Increased Customer Engagement & Real-Time Interaction
With live streaming on social media, you can provide immediate updates to your audience, keeping them engaged and informed.
Integrating live streaming on social media into your marketing strategy can foster a sense of community among your followers.
Live streaming is extremely interactive, allowing you to answer questions, respond to comments, and speak with your viewers in real time. Since viewers can react, share, and comment as they watch your live stream, there’s a greater chance they’ll stay engaged with your stream and help you broaden your audience.
Choosing to use live streaming on social media can enhance your customer service experience by addressing viewer concerns in real-time.
Investing time in live streaming on social media can yield significant returns by increasing your brand loyalty and customer retention.
Many brands have successfully grown their following through effective live streaming on social media campaigns.
Enhanced Visibility on the Platforms
LinkedIn, Facebook, and Instagram all prioritize live content over other types of content on their platforms. That means your live stream will appear at the top of your followers’ feeds, and your followers will get a notification that you’ve gone live. This results in higher reach with your followers as well as viewers who have not yet followed your pages.
Build Trust with Your Customers and Prospects
Engaging in live streaming on social media can differentiate your brand from competitors in a crowded market.
By its nature, live video is unscripted and unedited, giving your customers and prospects an authentic look at you and your business. This can help build trust and a stronger connection with your brand. So can choosing highly engaging content, such as behind-the-scenes tours, product demos, or events in real time.
Where to Live Streaming on Social Media
Live streaming on social media is a dynamic way to showcase your products and services directly to your audience.
Many social platforms offer live streaming. Let’s take a closer look at three of the most popular platforms: Facebook, Instagram, and LinkedIn.
Facebook Live
You can live stream on Facebook Live from the Facebook app or your computer. Going live on Facebook is easy. On the Facebook app, simply tap the Live button at the bottom of the post composer, add a description for your video, and tap Start Live Video. When you’re done, tap Finish. Follow similar steps on your computer to go live.
Facebook Live offers interactive tools to help you engage with your audience. You can conduct a live poll, share links, share your live streams directly to Facebook Stories, and recognize your best customers with the Front Row feature.
Instagram Live
Instagram also allows you to go live on its platform. Use your Instagram app to start a live broadcast on Instagram. You can also schedule a live stream and share the future broadcast with your followers. To start an Instagram Live broadcast, swipe right anywhere in your Feed, then scroll to Live at the bottom. Add a title, tap the red recording icon at the bottom, and start streaming. When you’re done, tap the X in the top-right corner, then tap End Now.
During your live stream, you can read viewer comments, answer their questions, and get their reactions in real time. Instagram Live also offers filters and other video effects, allows you to add images to your live stream, and invite other people as guests for interviews, discussions, or testimonials.
LinkedIn Live
LinkedIn Live also allows you to broadcast live on LinkedIn, but you’ll need a streaming tool to do so (the platform recommends Restream, Socialive, StreamYard, Switcher Studio, or Vimeo). Once you’ve picked your streaming tool, you can either go live right away or schedule your live stream.
LinkedIn Lives are public and recorded. They will appear on your feed as a video. Like Facebook Live and Instagram Live, on LinkedIn Live you can interact with your viewers in real time and promote and share your Live with your followers after it’s over.
For more information on video marketing or social media marketing, get in touch with the Balius Marketing team.
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